Advanced Machine Learning Analysis for Marketing
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Learn advanced machine learning methods for analyzing retail sales data. Predict the impact of strategic decisions and promotions on departmental sales. Enhance decision-making with limited data.
At a Glance
This lab is dedicated to learnig the Advanced Machine Learning methods for analysis of Retail based on 3 years sales data for 45 stores located in different regions – each store contains a number of departments.
One challenge of modelling retail data is the need to make decisions based on limited data. During the holidays and select major events there is an increase in sales, as well as the chance to see how strategic decisions impacts the bottom line. Discounts and promotions can also affect sales. The goal of this lab is to predict which departments will be affected and to what extent.
