Advanced Product Management: Presentation And Storytelling

For product managers, communication is key

You’ll need to keep lots of people in the loop and adjust your language to each audience.

Stakeholder communication is at the heart of any product manager’s day-to-day life. Mastering this soft skill is one of the most important keys to success. Put it differently, you’ll never be able to lead a team if you can’t communicate effectively. As a product manager, you spend more time communicating than executing.

Great communicators are made, not born. Enough practice, experience, and conditioning can help you be a success. As a product manager, there are two main audiences you’re constantly communicating with: your team (internal communication) and your users (external communication).

Product managers (PMs) rely on their ability to tell a good story when communicating about a product with internal teams, upper management, and external customers. Stories are stickier than data, and in the business world, they can serve as a way to capture attention and drive support for or adoption of a new product.

(Almost) everything is a negotiation

You’ll build cooperation and manage customer requests at almost every turn

Another key skill that a Product Manager requires is Negotiation. If you’re a product manager, you negotiate every day, even if you don’t notice. From prioritizing the backlog to determining the MVP of a new feature, a majority of our day involves negotiation.

Product managers constantly build cooperation and negotiating trade-offs with customers, the sales team, and the engineering team to achieve strategy-supporting outcomes.

What you will learn:

• Learn the art of making impactful presentations.

• Visual elements of a compelling presentation including text, graphics, and data.

• Personal story for creating a leadership impact.

• Differences between Influence and Persuasion

• The 5 step process of Influencing

• The 6 Key principles of influence

• Currencies of influence

• Understanding the principles and the process of negotiation.

• Develop and employ effective communication and problem-solving skills to execute effective negotiation tactics and strategies in various scenarios.

• Understand the Golden rules of negotiation.

• Understand the different Conflict Management styles.

• Lifecycle of Negotiation Phases

• Negotiation Frameworks including the BATNA principle

• Five Styles of Conflict Management & Mapping it to every situation

• Stake Holder Management, POV Analysis.

Course Curriculum:

Module 1: Art of Storytelling

• Introduction

• Chapter 1 – The Challenge

• Chapter 2 – Your Audience

• Chapter 3 – S of SMP: The Story

• Chapter 4 – M of SMP: Message

• Chapter 5 – P of SMP:  Performance

Module 2: Influence without Authority

• Introduction

• Chapter 1 – Influence

• Chapter 2 – 5 step process of Influencing

• Chapter 3 – 6 key principles of Influence

• Chapter 4 – Currencies of Influence

• Chapter 5 – Styles of Influencing

• Chapter 6 – Conclusion

Module 3: Negotiation and Conflict Management

• Introduction

• Chapter 1 – Understanding Negotiation

• Chapter 2 – 3 Phases of Negotiation

• Chapter 3 – Golden Rules of Negotiation

• Chapter 4 – Conflict Management Styles

• Conclusion

Who this course is for:

• Product Managers and Aspiring Product Managers looking to further their career
• Professionals wanting to gain communication and leadership skills
• Managers and Business Leaders,
• Entrepreneurs developing a product or business
• Sales & Marketing Professionals, Consultants – anyone who want to deliver impactful presentations to internal and external stakeholders