Agile Sprint Planning: Build Effective Advertising Campaigns
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Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish
Creativity is all about passion, but that passion can be hard to sustain when bad processes or misaligned expectations are involved. Communication specialist Andre Matarazzo believes that success is measured by the journey, not just the goal reached. This is why Andre works to help creatives to rediscover their mojo by solving communication problems. He has won numerous awards including six Cannes Lions and worked with clients including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.
In this course, he teaches you how to use innovative sprint methodologies to come up with fast, effective, and fun solutions to creative problems. Learn how to reinvent your advertising process and develop campaigns quickly and effectively. Are you ready to sprint your way to success?
Begin the course by getting to know Andre. He shares how he went from studying hotel management to becoming a leading communication specialist, along with the influences which have inspired him along the way.
Dive into what a “sprint” is. Discover the elements involved in creating an agile method and why they are important. Then look at the pros and cons of running a sprint remotely versus in person, and decide which works best for you. Learn how to challenge a brief to make sure it’s strong before agreeing on a prototype that features the core elements of your campaign. Decide on the testing aspect of your campaign, then outline the overall sprint duration.
Prepare for your sprint, starting with the content. Then, learn about the participants needed to run an effective sprint, from clients and experts to consumers and creatives. Decide on a location for your collaborative work and set it up for the main event.
Time to run your sprint! Andre guides you through each day of the process, covering context, ideation, expansion, developing the prototype, testing, and delivering. To finish the course, learn how to organize all the assets you’ve gathered, carry out a debrief with a client and update your methodology for the future.
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