Animated Lettering for Advertising Using Procreate
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Create striking animated lettering projects to promote your portfolio or your clients’ projects
More and more brands are looking to lettering to convey their messages. That’s why, as a professional, it’s important to stay up to date on trends, learn the latest techniques, and master your art form. Bring your letters to life by animating them with graphic designer Eduardo Mejía, an expert in lettering and branding.
In this course, learn how to create an animated lettering design using Procreate. Take your creativity to new heights with this program using its exceptional design and animation capabilities to turn your work into art in motion so you can use it as advertising material for clients or even your own portfolio.
Meet Eduardo and find out how he came to be an expert in lettering and turned his passion into a profession. Get an inside look at his career and his work and see how he draws inspiration from travel and professional experiences. Discover some of the artists and designers that have also influenced his work and career.
Get the ball rolling with basic lettering concepts and composition techniques you can use for your design. Next, gather inspiration for your project in a mood board and explore the Procreate tools and interface.
Now it’s time to get to work, grab a pencil and start on your sketch. Explore different variations until you find the right balance between shape, depth, proportions, legibility, and other composition elements. Then, jump into Procreate to understand how frame by frame animation works so you can bring your project to life.
Finish off the course by learning how to incorporate video and music into your project and take your animation to a professional level. Once you’re happy with the results, explore the best options for promoting your work on social media and see how you can publish your piece including your design process.
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