Art Direction and Set Design for Product Photography

Nowadays, a product has to reel in the audience as quickly and efficiently as possible. In this online course, Teo and Pedro González, the sibling duo behind the creative studio I’m blue I’m pink, show you how they achieve this through shapes, colors, and lighting

Learn how to use set design to shoot photographs that convey the aesthetic and narrative of a brand or product. Your teachers show you their creative process, which is based on connecting different worlds to create unique images with a good dose of surrealism and a story to tell.

To begin, siblings Teo and Pedro González explain who they are, their professional background, how they created their studio, and what kind of projects they do there. They also share what inspires them and their biggest influences.

Next, they talk about art direction as a means of visual communication and about the origins of set design. Learn to understand a brief and to draw conclusions to define the concept that all the images have in common.

Then start making decisions on the color palette, materials, and textures to use in the set design. See what kind of lighting and composition works best to highlight the product before creating sketches of the photographs.

Now get ready for your shoot! Arrange the set with your product and the distinct compositions you want to photograph. Shoot from multiple points of view, lighting each part of the image separately, and then edit the final image, assembling the different layers.