Art Licensing 101: Build Your Illustration Career
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Learn how to grow your business through essential pattern design skills and valuable licensing basics.
Creating unique products with an original design is a great way to build a successful business. In the process of doing so, it’s important to license your work and promote it. Illustrator and surface designer, Allison Cole, has made a career of monetizing her colorful, whimsical patterns, and has collaborated with clients such as Hasbro, Snapchat and Target.
Transform your unique pattern designs into a successful business. Allison uses her expertise and experience to teach you the basics of art licensing and how to create a professional design and presentation. Discover how to apply marketplace research to your work and what you need to do to sell it.
Start by getting to know Allison as she discusses what has shaped her as an illustrator and surface pattern designer. She shares her inspirations, how she began establishing her brand and her experience in the industry. Then get an overview of what to expect from the course.
Allison teaches you about what art licensing is and how it can be used to grow your business. Learn the important terms and definitions, the different ways you can arrive at an agreement with a client, and understand the markets for surface design.
Explore strategies for applying marketplace research to your own work to determine your target market. Then create a moodboard with references based on what you’ve discovered. Allison guides you through the process of designing a repeated pattern, and how to create it in Photoshop. Learn how to make a presentation print to show to potential clients.
Discover the various ways you can promote your work at trade shows, online, and through social media. Get advice on how to present and pitch your designs. Wrap up the course by hearing the best practices for pricing and what to do once you’ve sold them.
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