Ask Like An Auctioneer-

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Last updated on March 25, 2025 8:29 am

Learn how to confidently ask for more and get it with the mental model of auctioneering. This powerful course can change your career and life. #AskLikeAnAuctioneer

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What you’ll learn

  • Learn the one thing that causes us to leave money and opportunity on the table when we ask.
  • A set of ideas from the world of auctioneering you can use to help you ask for more and get it.
  • A framework for holding yourself accountable for never lowballing yourself
  • Answers to the most common questions I’ve had from folks who want to ask for more.

I’m so glad you’re here!

In 2019 I launched Project: Ask Like an Auctioneer with a goal to help 1MM women ask for more and get it using the mental model, tools and ideas from, the world of fundraising auctioneering which I do as an impact hobby.  Ask Like an Auctioneer will be published as a book and released in Fall 2023.

In my 20 years as a communications coach, I’ve worked with VC backed Founders, CEO’s, and leaders in social impact and beyond.  I’ve helped leaders present to the UN and helped Rio de Janeiro win the right to host the 2016 Olympic Games.  In that work, I noticed, we ask in a way that holds us back from maximizing the opportunity of each negotiation.  I’m here to change that and help you ask for more and get it.

In this course, you’ll get a chance to explore what happens when you plan to ask big- when you stretch yourself. When you explore and understand what happens when you plan to ask big, you can navigate it with more control and stop doing what so many of us do: lowball ourselves.

Goal: Don’t let what’s been holding you back stop you from getting more.

Everyone has a ZOFO, a “Zone of Freaking Out.” It’s that overwhelmed and anxious feeling you get when you’re taking risks (and asking big).

The reason accomplished and impressive people continue to succeed is that they’ve figured out how to navigate the ZOFO efficiently and effectively.

Welcome to the ZOFO will help you:

  • Explore what’s holding you back

  • Learn to confidently navigate your own zone

  • Make the asks that accelerate reaching your goals

This is short, powerful course can change your career, business and life through one courageous Ask.

About the Instructor:

For the last 20 years, some of the most extraordinary world leaders, CEOs, philanthropists and innovators have considered Dia their secret weapon. Over thousands of coaching sessions, she’s helped them tap into their power and move their businesses forward. Dia is a SheEO activator and sits on the Development Board for The Coaching Fellowship, accelerating extraordinary women leaders in social impact. In 2016, she took up the mic as an auctioneer to maximize fundraising for non-profits benefiting women and girls. Dia is direct, magnetic, fierce and insatiably curious — and she’s passionate about helping women succeed.

Who this course is for:

  • Ambitious professionals looking to ask for more and get it so they can reach their goals faster.

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