Audiovisual Storytelling for Social Media
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Get started with new audiovisual narratives to successfully tell stories on social media
For some time now, traditional media has been joined by a strong competitor: digital journalism, which uses new formats to connect with viewers on social media. Josune Imízcoz is a journalist and communicator who has worked in newspapers and as a radio announcer, editor, and television presenter, but she was also Director of Editorial Video at PlayGround, a publication specialized in video narratives for social media with millions of followers all over the world. This allowed her to work and experiment with new creative formats that inform, entertain, and tell stories that reach people.
In this introductory course, learn how video narratives work for new digital media and how to use images to support your script when telling stories. Go through the complete process of creating a video to share on social media. Josune entrusts you with her audiovisual storytelling tricks and processes to create structures and scripts that work for this type of format.
Begin by learning about the work and career of Josune Imízcoz, who tells you about the media she follows to keep up to date with what is happening in the world and new communication formats.
She talks about the most used video formats on social media and their characteristics. Analyze the importance of technology and media, and how the amount of information we are exposed to influences the way we tell stories today.
Select the story you want to tell and define the tone, aesthetics, and emotion you want to provoke with it.
Josune gives you some valuable tips on where to find documentation and materials for your stories and shows you how to structure and write your stories to connect with your followers.
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