Basics of Typography from A to Z
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Discover the infinite possibilities of typography for conveying and enhancing your message
Choosing the right typography is a key step in defining your design’s tone of voice. That’s why typography specialist Álvaro Franca sees them as a source of infinite possibilities for conveying messages, whether as a designer in studio Vasava (Barcelona), or as co-founder of Naipe Foundry, where he collaborates with clients like TV Globo, Sony Music, and Descomplica.
In this course, Álvaro teaches you how to choose the right typography for big and small projects alike by covering everything from logos to magazine design. Dive into the history of typography and discover how to combine font families, sizes, and styles to create an effective and coherent piece. By the end of the course, you’ll know how to choose the perfect font for any design project you’re working on.
Start by getting to know Álvaro Franca, who will tell you about his experience in the design world, his biggest influences, and what inspires his work. Next, he gives you a rundown of the course content and explains the final project.
Then, jump right into the theory and start laying the groundwork for a typography project. Learn how to search for fonts and find materials without making any big investments. Discover what different font formats are used for and explore one of the most important concepts of working with typographies: use licenses.
Álvaro then explains why it’s important to have an in-depth knowledge of letters and each member of the typography family. Learn about the history of the Latin alphabet, discover the origin of upper and lowercase letters and why italics are slanted, and take a closer look at typographic hierarchy, a concept that dictates how to organize fonts to improve readability.
“The letters used throughout human history capture and reflect the essence of their time period.” This quote summarizes the history of typography and helps you understand how it influences design. Álvaro explains how to quickly and easily identify typography categories and shows you his approach to choosing typographies based on their shape and purpose. He also teaches you how to control the visual tone of your pieces.
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