Become a Brand Manager | Learn the skills & get the job
Learn the essential skills and strategies to excel as a Brand Manager. This comprehensive course covers brand management, marketing knowledge, market research tools, advertising possibilities, team management, and more. Perfect for beginners and professionals seeking a career change. Boost your brand management expertise today!
What you’ll learn
- Brand management, strategy and tactics
- Managing 360 campaigns (including radio, TV)
- Selecting the right media channels for brand communication
- Brand identity – understanding rules, following brief, setting values and goals
- Visual identity – understanding rules, following brief, setting values and goals
- Market research – useful tools (Kantar, Nielsen, Semrush, Ahrefs, Google Trends, Google Analytics etc.)
- Creating personas
- Customer journey – discovering new development opportunities, understanding needs, thinking “out of the box”
- Understanding peoples requirements
- Advertising possibilities (ATL, BTL, ads formats, ads channels, ads variations)
- Influencer marketing – choosing the group, cooperation, analysis
- Referral programs – understanding mechanisms and possibilities
- Real time marketing – strategy and tactics
- Facebook groups – understanding advantages for the brand
- SEO – understanding key differentiators
- Radio campaigns – strategy and tactics
- TV campaigns – strategy and tactics
- Management – useful tools and functionalities
- Visual consistency
- How to write a perfect Brand Manager CV
- Understanding the Brand Manager’s role and duties
Show moreShow less
This course will show you a wide spectrum of Brand Manager’s works.
You will get familiar with methods which will let you work, develop ideas, manage teams, search for growth possibilities, care for the brand.
Understanding the theory “what is the brand” isn’t the hardest part of this course and your future job.
The hardest part is independency and ability to think “out of the box”, while guiding and caring for the brand.
Today the competition on the market is really high.
This course teaches you how to think and be one step forward.
While learning with this course you will:
develop marketing knowledge,
understand UX discovery rules,
analyse market research tools,
understand ATL / BTL actions,
discover advertising possibilities,
run market research,
create personas,
develop user journeys maps,
understand client’s requirements,
cooperate with influencers,
understand referral mechanisms,
plan real time marketing actions,
use Facebook groups potential,
understand what are 360 campaigns,
understand radio campaigns,
understand TV campaigns,
manage team,
understand your duties,
understand “what is a brand”,
prepare a perfect CV.
Whether you’re a graphic designer changing your career,
a public relations specialist looking for new challenges,
a business owner who wants to take the brand to the next level by hiring a brand manager,
a marketing specialist or a project manager who wants to grow,
> then this course is for you, and will teach you step-by-step, how to prepare to your new job, which skills to develop, how to think about the brand, and what to care for.
I created this course for everyone who is going to work as a Brand Manager for the first time. I was lacking theoretical knowledge at the beginning of my brand manager career, and today I am sharing my experience.
There is so much more to show you and teach you, so I really recommend you taking this course as your first step,
and waiting for my other courses which are coming soon 🙂
Who this course is for:
- Beginner Brand Managers
- Professionals who change their career
