Brand Design for Spaces: Build Inviting Venues
|
Learn to infuse a brand into a physical space and design memorable hospitality venues that resonate with customers
If walls could talk, they’d tell a story, and with effective brand design, you can create interior spaces that speak to your customers. Chris Trotman is the creative director and cofounder of Run For The Hills, an award-winning studio that specializes in designing branded venues for the hospitality industry. The agency has collaborated with clients like Kricket, Tivoli, Seoul Bird, and Khai Khai, and their work has been recognized by The World Brand Society, Design Week, and The Sunday Times.
In this online course, learn to develop visual identities for hospitality venues, from the initial brief to the on-site installation. Chris teaches you the RFTH method for capturing a brand’s essence and infusing it into a physical space, balancing aesthetics with functionality. Design interiors that resonate with your customers and serve up unforgettable experiences.
Meet your teacher for the course, Chris Trotman. Discover his creative background and the journey that led him to start his agency, along with the influences that inspire him.
Get an introduction to brand design and how it applies to the hospitality industry. Chris explains what constitutes a successful design before walking you through the creative process used at Run For The Hills. Then, dive into the briefing phase to understand your client and their project.
Do in-depth research on the brand and put together a mood board based on your insights. Once you’ve developed a solid concept, start crafting the visual identity. Design a logo as well as the imagery for printed materials and graphics for the venue, including signage and wayfinding.
To wrap up, Chris covers all the practical details for the venue installation and how to prepare it for handover. He also shares some tips for building ongoing relationships with your clients through pricing.
User Reviews
Be the first to review “Brand Design for Spaces: Build Inviting Venues”
You must be logged in to post a review.
There are no reviews yet.