Brand Design with Grids
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Learn to use the language of geometry to create memorable brands
Christian Pacheco, creative director at the multidisciplinary design studio Kimbal, has years of experience as a graphic designer specialized in brand and pattern creation. Geometry is his hallmark and he uses it to shape eye-catching designs and memorable visual systems.
In this online course, Christian teaches you his approach to designing a brand’s visual identity, a process that can be applied to both small businesses and multinational corporations. Learn to create visual elements using grids and transform into a brand system, from the concept to the client presentation.
Begin by getting to know Christian and his work, along with the artists and designers who inspire him.
Next, immerse yourself in his process for creating a versatile brand design. Christian explains how brand identities are built and the approach that studio Kimbal uses to solve their clients’ problems.
Look at the different dimensions of communication and how to apply them for a quality design.
Once you have decided on a concept and captured it in a mood board, move on to the first sketches. Create a grid to ensure your design matches the golden ratio, then transfer it to the computer to vectorize.
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