Brand Positioning Strategy for Creatives
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Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field
Brand strategist and founder of FINIEN, Fabian Geyrhalter, is a firm believer that brand strategy can be the key to any company’s success. Although it might seem daunting at first, Fabian is here to show you the exact steps to take. He has collaborated with clients such as Marriott International, Warner Brothers, and Honeywell, among others.
In this Domestika course, learn to think and act like a brand to expertly position yourself in the market. Prepare for a new creative chapter as Fabian guides you through carefully planned projects and price-points to attract and retain the right kind of clients for you.
Begin by meeting your teacher, Fabian Geyrhalter. He talks about his professional background and career, as well as shares some of his biggest influences.
Then dive straight in by analyzing your current situation and ideal outcome. Discover how to write an initial positioning statement to help you determine whether you’re differentiating yourself enough or not. If the answer is no, Fabian shows you how to keep digging until you’ve set yourself apart from the rest, so that prospective clients choose you without hesitation. Move on to reflect on your brand’s name, story, and values.
Next, define and polish your vision and ideal audience, taking a close look at any new competition to help optimize your positioning. See how to funnel it all into one single word, which will become your brand’s DNA.
Wrap up the course by working on your website, rethinking both your visual and verbal design language. Fabian also gives you some parting tips for gaining traction faster.
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