Brand Strategy for Online Platforms
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Learn how to develop a professional brand concept and effectively apply it to a website
In a constantly evolving digital ecosystem, adapting to new digital platforms and formats is commonplace for designers. And in the rush to stay up to date, they risk becoming a visual “doer” rather than a conceptual thinker. Adaptability is key, however, the true purpose of a designer is to interpret a brand’s vision through shape and color to best connect them with their audience.
With this course, strategic designer James Eccleston guides designers through his clear and methodical approach for thinking conceptually about digital branding strategy, demonstrating how this approach creates more powerful and cohesive brands.
James starts the course by telling you about his professional journey that involved traveling to different continents, and how this influenced his design perspective. He talks about the designers that inspire him, dividing them between “design sinners” and “design angels”, as well as mentioning some books which have shaped his vision of design, branding, and UX.
In the second unit, go through some essential branding theory, discovering how a brand is similar to a person to help you conceptualize your brand. See the visual differences between offline and online branding and how a communication strategy differs for each.
Once you have done the groundwork for your branding concept, move on to interpreting it in the context of typography, color, tone of voice, and more. Create a digital mood board of the visual elements, filling it with as much information as you can to tie in with your concept.
Start building your webpage by creating a wireframe to locate how and where your elements will fit on the page. Experiment with all the elements in your mood board to find the ideal composition for your visual style.
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