Brand Strategy on Instagram
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Boost your brand image by using tools and creating content that produce results
Instagram has become the leading social media platform for brands and small businesses thanks to its features and the ever-increasing number of users to engage with. It’s a powerful tool for sharing content and knowing how to use it can help you boost your brand. Argentine marketing strategist Julieta Tello has taken full advantage of Instagram to achieve tangible results and transform herself into an influencer with her brand @ design.junkie
In this course, learn step by step how to build a successful Instagram strategy for your brand and manage your profile like a pro to achieve tangible results.
Julieta opens the course by introducing herself and tells you about her professional career, her experience on Instagram, and her project Design Junkie. She also shares her main influences and sources of inspiration.
Begin with basic concepts and find out why Instagram is so important and how you can use it professionally to create an authentic and relevant brand.
Define who you are and your brand’s positioning using the tools that Julieta shows you. Establish your brand’s purpose, your target audience, brand values and personality, the added value you offer your customers, and your business model. Then, set the goals you want to achieve on Instagram.
Learn how to write an attractive description that complements your profile picture–your bio is the first point of contact with your target audience.
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