Branding and Identity: Construction and Development of a Brand
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Capture the essence of a brand, from the initial concept to the visual design and application
Every aspect of a brand’s image is essentially a promise to the customer that guarantees an experience. Saffron, one of the top branding and visual-identity consultancies in the world, firmly stands by this philosophy with its holistic, customer-driven approach.
In this course, learn to define a brand’s DNA and revolutionize its visual identity by applying Saffron’s creative process, using the mobile service provider Tuenti as a model of brand repositioning in the era of digital transformation.
Start by getting to know the founder and CEO of Saffron, Jacob Benbunan, as he gives you an overview of the company’s history, its mission, and its role in the contemporary world of branding.
Next, Chief Client Officer Luz Erhardt walks you through the different types of briefs Saffron receives and how the company approaches each kind of project.
After this introduction, discover different ways to define a brand’s DNA, using Tuenti as a case study. To better understand the unique challenges that each client’s project poses, follow Senior Consultant Miren Martínez as she reveals the secrets to discovering the best upcoming market opportunities for a brand and all the factors involved in conveying a company’s repositioning.
Chief Creative Officer Gabor Schreier then teaches you how to come up with a concept and bring a brand to life through its visual identity.
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