Branding for Restaurants
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Learn to conceptualize and develop the visual identity of a gastronomic brand
In gastronomy, all the senses play a role and, although taste prevails, the visual element always plays a determining role. Arutza Rico understands that perfectly thanks to her almost two decades of experience in branding and design. Her studio is one of the most awarded in Colombia, and she was recognized by Advertising Age in its prestigious Women to Watch list.
In this course, Arutza teaches you her methodology to develop a restaurant’s branding, from the conceptualization to the development of designs with content.
Start the course by getting to know Arutza and about her passion for design, lettering, and branding in general. Discover why she likes to work with restaurants and gastronomic brands and get to know her influences.
Arutza teaches you her branding methodology, the mise en place, where she defines three key steps to carry out her recipe: speaking with the client, researching the restaurant, and creating the first sketch. This process provides all the ingredients to prepare the dish, which in this case is an identity design for a restaurant.
Time to light the fire! Create the logo and the menu for the restaurant. Then, make a selection of fonts, create the structure of the logo, and carry out tests until you achieve the perfect result. Learn to make various applications of the logo, maintaining consistency between them, and then work on the menu design.
Finally, Arutza shows you how to make an infallible presentation of your proposal to a client, from the structure to the content, and voilà! Your first branding project for a restaurant is ready to present.
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