Branding in Three Phases: Brief, Concept, and Visual Creation
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Learn to mix the ingredients together to create delicious branding
In this online course, Orlando Portillo–creative director and founder of Estudio Yeyé–guides you through the universe of branding, exploring different dimensions to shape a brand, paying attention not only to the visual aspect, but also to its meaning.
Develop a branding project for a restaurant, learning to work with all the ingredients that make up the identity of a brand by following the methodology and creative process of Estudio Yeyé. Get amazing results inside and outside the kitchen!
Begin by learning about the professional career and work of Estudio Yeyé, then discover why they specialized in branding for restaurants. Delve into some of Orlando’s influences, getting to know what feeds his creative spirit.
Next, Orlando shows you how to interpret a brief, decoding the client’s identity and needs to transform them into attractive ideas.
Start building a visual code to serve as a guide when shaping out your project.
Orlando Portillo gives you all the guidelines to present your project correctly and have it look delicious.
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