Build a brand for your small business

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Certificate

Paid

Language

Level

Intermediate

Access

Free

Last updated on May 15, 2025 6:02 am

Learn how to market your small business in this free online course that provides proven strategies to cheaply build up a successful brand.

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This free online course explains how to cheaply build up the brand of your small business. We show you how to identify your customers’ needs and desires and develop a solution that solves their pain point. We then break down the development of a ?unique selling proposition? to create a company identity with a distinctive, bold personality. We also cover the presentation of your brand’s visual elements, including a logo and product photography.

What You Will Learn In This Free Course

  • State the principles of developing a…
  • List the major steps and processes c…
  • Analyze your customers’ wants, needs…
  • Define a ?unique selling proposition…
  • State the principles of developing a brand that uses excellent product quality and customer experience to compete instead of price
  • List the major steps and processes customers go through while they interact with a new brand
  • Analyze your customers’ wants, needs, pain points, desires, and limitations
  • Define a ?unique selling proposition? that markets your product to customers
  • Recognize a brand?s vision, mission statement and story
  • Arrange your brand?s visual elements, including logo, colours and product photography
  • Outline the role of human psychology and perception of a brand?s visual presentation
  • Explain how branding works as a complete and cohesive system rather than separate parts
  • Discuss the core principles of developing a successful and likable small business brand
  • Business Branding 101

    In this module, you will learn how to build a successful small business brand from the ground up, including how to design your brand strategy, how to design your brand visuals, and how to create a brand with a bold and unique personality on Alison.com

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      Build a brand for your small business
      Build a brand for your small business
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