Business Models for Creative Services and Products
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Learn to put together a business plan from start to finish and turn your creative talent into a source of income
If you’re keen to turn your creative talent into a source of income, then this online course is for you! Digital marketing specialist Edney Souza, better known as Interney, who’s worked as a consultant for companies and organizations like Disney, Ford, and Doctors Without Borders, teaches you how to develop a business plan from scratch.
Throughout the course, learn to establish strategies and processes to help you monetize your artistic side. By the end of the course, you’ll know everything you need to boost your creative business, from the empathy map to the definition of the minimum viable product.
To start off, get to know a little more about Edney’s career so far, from his beginnings as a programmer, to the digital marketing and technology expert who takes people and businesses into the future.
Dive straight into the principles of creativity and entrepreneurship, then, learn why sales is an art and develop an empathy map to better understand your potential clientele.
Now it’s time to discover all the essential tools to create your business model. Edney teaches you how to define and present your project to the world, determining its value proposition and the minimum viable product, as well as the various ways to monetize your idea.
Next up, explore how to organize your toolkit—the set of documents containing all the information you’ve gathered during the course—and hear some final invaluable tips for putting your plan into action and maintaining consistent development of your product or service.
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