Business Models for Creators and Creatives
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Learn to develop and implement your business vision to maximize your opportunities for success
A business without profit is an expensive hobby. So believes Mònica Rodríguez—mentor, educator, author, and speaker—who teaches you how to add value to your work, building strong foundations for your creative business and achieving all your goals in the process.
Specializing in the philosophy of slow business, Mònica is the author of a published book on creating and managing craft projects, and is also the founder of veoveo magazine and the business school Empresas creadoras, where she helps creators and creatives achieve profitable businesses that are full of personality while prioritizing quality of life.
Mònica begins by introducing herself and sharing a little more about her professional background, including how she came to be a business mentor and how she combines it with her other roles as a teacher, author, and speaker. She also talks about her main inspirations and influences, ranging from well-known figures to people who are part of her everyday life.
To warm up, write down your expectations about the course, why you are here, and what you hope to achieve by the end. Once you have shaped up your expectations, Mònica outlines a general profile of what most creatives and creators are like.
Find out why it is crucial to have a business model in the creative sector to reach your goals. Then, take an in-depth look at one of the main tools for developing your business model: a business canvas template focused 100% on the specific characteristics of the creative industry.
What do you want? Why do you work in your creative profession? What makes you different? Answer these questions about yourself and complete some practical exercises to define your unique value proposition and other important details for your business model. After all, you are the foundation of your professional career or business.
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