Certificate Program on Media Relations in Sport
This course offers hands-on training in sports PR tools and technology, exploring progressive techniques to promote sporting events. Topics include brand awareness, media management, and dealing with crises and scandals. Gain a deeper understanding of the role of public relations and mass media in sports communication. Perfect for individuals interested in analyzing the impact of PR and media in the sports industry.
What you’ll learn
- The Progressive Techniques And Activities Used To Promote Sporting Events
- Brand Awareness, Media Management, Message Recall, And The Examination Of Four News Mediums: Television, Internet, Print, And Radio
- Dealing With Crises And Scandals In The Public Eye Within A Sporting Environment.
- Agencies & Broadcast, Sporting Scandals, Owned media, Athletes dealings with the Press, PR Planning.
An Analysis Of The Role Of Public Relations And Mass Media In Sports Communication. Hands-On Training In The Tools And Technology Of Sports PR Is Combined With An Examination Of The Public’s Relationship With Athletes And Sports. This Course Explores The Progressive Techniques And Activities Used To Promote Sporting Events. Discussion Topics Include Brand Awareness, Media Management, Message Recall, And The Examination Of Four News Mediums: Television, Internet, Print, And Radio. It Will Incorporate And Reinforce The Skills/Concepts That You Have Learned Throughout The Year, While Increasing Your Knowledge And Perspective On The World Of Sports Media And PR. Also Dealing With Crises And Scandals In The Public Eye Within A Sporting Environment.
“When It Comes To Public Relations, Perception Is Reality. The Reality Is, The Size, Scope And Strengths Of The Campaign Must Be Directed Towards A Specific Target Audience In Order For It To Be Effectively Executed.” ― Germany Kent
Who this course is for:
- An Individual interested in Analysis Of The Role Of Public Relations And Mass Media In Sports Communication