COMM411: Public Relations

This course will help prepare you to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects.

There are many tools that are useful for conducting effective public relations.

As we review the components of a public relations campaign, you will learn how to prepare the key materials that will help you get the job done.

You will examine what has worked for others, as you craft your own form and style.

You may develop your own public relations portfolio including news releases, pitch letters, biographies, position papers, crisis communications, and other tools of a strategic public relations kit.

You will accomplish this by referring to diverse resources and examining extensive materials from successful practitioners in the field.

Unit 1: Foundations of Public Relations

Unit 2: Public Relations Components and Planning

Unit 3: Key Target Audiences

Unit 4: Media Relations

Unit 5: Writing for Public Relations

Unit 6: Social Projects and Public Relations

Unit 7: Crisis Communications

Unit 8: Ethical Issues in Public Relations

Unit 9: Careers in Public Relations

Unit 10: Professional Development