Competitor Analysis – Learn Business Strategy
Use competitive analysis to enhance your business strategy on this two-week course, covering competitor analysis tools and organisational structures.
Who is the course for?
This course is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course aims to equip you with the concepts, framework and techniques needed for better environmental scanning.
You can enhance your learning experience by following related courses, designed by Coventry University:
An Introduction to Macro Environmental Analysis and Business Strategy
Internal Analysis of a Company: From Value Chain to SWOT Analysis
Strategic Goals: How to Master Corporate Strategy
Strategic Planning: Target Markets and Business Decision-Making
What will you achieve?
By the end of the course, you‘ll be able to…
Discuss the nature and importance of competitive analysis
Evaluate different strategies for identifying competitors’ strengths and weaknesses
