Conceptual Illustration: Big Ideas in a Single Image
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Discover how to generate powerful ideas and translate them into compelling illustrations that attract your dream clients
No one thinks like you. That is what makes you, and the work you create, totally unique. Conceptual illustrator Lennart Gäbel uses the power of symbols to make impactful illustrations. He’s worked for many clients, including Huffington Post, Volkswagen, and Playboy, and won Germany’s Cover of the Year in 2018 for his collaboration with Der Spiegel
In this course, he shows you how to elevate your artwork and tell a story with a single image. Discover what makes a bold and compelling illustration as well as how to improve your conceptual skills and land your dream clients. Are you ready to bring your ideas to life and share them with the world?
Meet Lennart. Hear about what motivated him in his journey to becoming an illustrator, as well as the artists that inspire him and have impacted his work. He also shares where he finds his ideas, and how you can collect references.
Learn the fundamentals of illustration and the power of using symbols to tell a story. Understand the importance of selecting the right subject to illustrate as Lennart defines the different types of topics you can illustrate, and the questions you should ask yourself when searching for one. Analyze examples of artwork to understand the meanings behind them before brainstorming and creating thumbnail sketches on your chosen topic.
Transform your analogue drawings into digital ones using Photoshop. Lennart provides a step-by-step guide to finalizing your image. He begins with the creation of layers and composition, then defining the lines and curves of your sketch. He teaches the important principles and theory of choosing color, and lastly adding detail to produce your final illustration.
Discover best practices for sharing your work with the world. Explore the ways in which you can self-publish your illustrations, how you can promote them on social media, or find a client to increase the exposure of your art. End the course with Lennart’s advice on how to build a portfolio and make a living from illustrating.
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