Conduct UX Research and Test Early Concepts
Learn how to conduct UX research and test early concepts in this comprehensive certificate program. Gain the skills needed for entry-level UX design jobs, including planning usability studies, modifying designs based on research insights, and developing persuasive presentation skills. Taught by Google experts, this hands-on course will equip you to create a professional portfolio and succeed in the field. Previous courses in the program or experience in user research and design are recommended for success.
Conduct UX Research and Test Early Concepts is the fourth course in a certificate program that will equip you with the skills you need to apply to entry-level jobs in user experience (UX) design. In this course, you will learn how to plan and conduct a usability study to gather feedback about designs. Then, you will modify your low-fidelity designs based on insights from your research.
Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers.
By the end of this course, you will be able to:
– Plan a UX research study, including the project background, research goals, research questions, Key Performance Indicators, methodology, participants, and script.
– Explain the importance of respecting privacy and user data.
– Conduct a moderated and unmoderated usability study.
– Take notes during a usability study.
– Create affinity diagrams to group and analyze data.
– Synthesize observations from research and come up with insights.
– Develop persuasive presentation skills to share research insights.
– Modify low-fidelity designs based on research insights.
– Continue to design a mobile app to include in your professional portfolio.
To be successful in this course, you should complete the previous three courses in the certificate program. Or, you need to have an ability to conduct user research to inform the creation of empathy maps, personas, user stories, user journey maps, problem statements, and value propositions; as well as an ability to create wireframes and low-fidelity prototypes on paper and in Figma.
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