Copywriting: Define the Tone of Your Personal Brand
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Learn to build a solid and coherent brand personality
The way a brand communicates can make or break its success, not only in terms of effectively reaching the public, but also for building solid and coherent branding across all other areas.
Carla González is an advertising copywriter who specializes in branded content and has worked for the likes of IKEA, BMW, Vueling, Banco Sabadell, and Casio. In this online course, she takes you through real examples to analyze the personality of renowned brands and teaches you how to find the tone of your own personal one. With her expert guidance, give your personal brand a voice and showcase it to the world.
Start the course by getting to know Carla González, her professional background, and some of her biggest influences.
Warm up with an exercise before starting to write. This analysis helps you discover what the tone of a brand is and how to create it from scratch.
Next, Carla tells you about the brief that you use in your final project—a series of advertising posters depicting phrases and slogans that reflect your personality.
Your teacher takes you through some tips to write more coherently and make your texts stand out, then discover how to play around with the length of sentences and the repetition of words.
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