Copywriting: Principles of Writing for Advertising
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Learn techniques to translate your ideas into words and create powerful copy in different formats
The success—or failure—of an advertising campaign often boils down to how an idea is put into words. For Cannes award-winning copywriter Érica Igue, translating ideas into creative concepts is an art, and in this course, she teaches you her secrets to creating impactful and appealing messages that sell.
Learn the basic principles, creative tools, helpful techniques, and copywriting tricks for creating good copy. Discover the entire creative process of an ad campaign and develop your own, from brainstorming to creating pieces and publishing them in different formats.
Start by getting to know Erica Igue, who shares with you her journey as an advertising creative and what inspires her concepts and texts. Then, she goes over the course program and explains the final project to you.
Discover the principles of copywriting, the day-to-day tasks of a copywriter, and the most used tools in this field. In addition to writing titles, phrases, scripts, and posts, see how a copywriter comes up with creative concepts.
Erica shares some of her writing tips for you to use in your campaign and the common mistakes to avoid. Learn all about an advertising campaign: what it is, what it includes, and what the most common formats are.
Start brainstorming to create your campaign, reviewing ideas and references. Once your concept is defined, plan the advertising pieces for Instagram, Facebook, TikTok, and other channels in order to impact your target audience. Review the whole project, analyzing details and possible mistakes before its launch.
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