Creating a Visual Identity Manual from Scratch
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Learn to organize and showcase your brand to the real world by developing a professional visual guide, from initial concept to final presentation
If you want to develop a practical and effective visual identity manual, designer and illustrator Gilian Gomes is the ideal person to accompany you on your journey. As a branding specialist, he creates designs for brands and packaging with relevant messages without losing sight of the strategic focus.
In this course, learn to create a visual identity manual from start to finish. Gilian teaches you the foundations of a manual and the differences between a brand, a visual identity, and branding. By the end, you’ll have all the tools to present a professional visual identity manual ready for the client’s use.
Get to know a little bit about Gilian Gomes and his career so far in the world of design. He also shares a few of the designers that have influenced him in terms of branding and brand creation.
Begin by discovering what a visual identity manual is, its main features, and everything you need to create your own. Take a look at some of the foundational concepts and learn the difference between a visual identity manual and a brand book.
Now it’s time to determine the structure of your manual, starting with what you want to include in order to put together a table of contents. Next, get to work on your logo, creating some different versions and applications before choosing the color scheme for a striking and functional color palette. Gilian also explains how to approach elements like typography, symbols, icons, and patterns.
To wrap up the course, Gilian shows you how to present your manual to the client and make all the files available and ready for use. Now you have all the skills to create a professional visual guide in a range of mediums to help boost any brand.
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