Customer Relationship Management

Free!

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Certificate on completion

Optional, paid

The objective of this course is to help students understand t concept and practice of CRM derived from research and applications acr businesses. These concepts and applications from real life case studies help identify opportunities, which can be successfully implemented for lo term profitability.

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COURSE LAYOUT

Week 1:Strategic and Conceptual Foundations of CRM
Week 2:Building Customer Relationships (and Case Analysis)
Week 3: Economics of CRM (and Case Analysis)
Week 4:CRM for B2C Markets (and Case Analysis)
Week 5:CRM for B2B Markets (and Case Analysis)
Week 6:Technology in CRM
Week 7: The CRM Roadmap & Operational issues in implementing CRM
Week 8:CRM Analytics (and Case Analysis)

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    Customer Relationship Management
    Customer Relationship Management

    Free!

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