Designing effective Google Ads campaigns

Course Curriculum

Getting Started with Google Ads

A successfully set-up and optimized paid search campaign can complement your organic search strategy and maximize your inbound marketing efforts. In this lesson, learn the basics of Google Ads and how you can get started today!

Optimizing Your Google Ads

Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits. In this lesson, learn how to build a Google Ads campaign that fits the needs of your business and aligns with your customer.

Targeting Strategies for Your Google Ads

Being targeted with your ads is the hallmark of a good ads strategy. It’s the difference between your content being viewed as intrusive, or truly relevant and helpful within the buyer’s journey. Using audience targeting, you can make sure that the people who matter to you see your pages at the top of their search. In this lesson, learn how to effectively reach your customers using HubSpot and Google audiences.

Reporting on Your Google Ads

Google search is one of the most popular and effective types of online advertising. However, there’s enormous demand for the top ad rankings for a lot of keywords, and your competitors are duking it out to win the top keywords in your industry. So how are you supposed to compete? In this lesson, learn how to report on the performance of your ads campaigns in Google and HubSpot and identify areas where you can improve.