Digital Advertising and Marketing
This is a free online course in digital marketing and online advertising that looks into the standards and practices of the US Interactive Advertising Bureau.
This free online course has been developed as an introduction to digital and online advertising. You will learn the basics of digital media and the influence of online marketing and advertising on businesses. By the end of this course, you will have a solid grasp of the different types of digital ads, advertising partners, buying processes and the process of reporting ads.
What You Will Learn In This Free Course
Digital Ads and Digital Ads Ecosystem
In this module, you will be introduced to digital advertising and marketing. This module describes the basics of advertising and the entire digital advertising ecosystem. This module introduces you to the Interactive Advertising Bureau practices and standards.
Digital Marketing and Reporting
In this module, you will be introduced to digital marketing and reporting. This module introduces you to the buying models and general price ranges of various types of ads. You will learn how to target a user based on a predetermined set of behaviours.
Course assessment
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