Digital Marketing Analytics and Measurement – Marketing Course
Understand how to use web and channel analytics to plan, implement, and optimise effective digital marketing campaigns, guided by The Open University.
Experience required
This ExpertTrack is ideal for anyone who would like to deepen their understanding of web analytics. You may benefit from having a basic understanding of digital marketing channels to join, and any work experience will help contextualise your learning.
It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications and business.
If you are looking to gain introductory digital marketing skills, see our ExpertTrack Introduction to Digital Marketing.
Getting started
This ExpertTrack will help anyone who would like to use web and channel analytics to get more from their digital marketing activity.
The courses are suitable for those who want to grow their digital marketing skills
traditional marketers and communicators who would like to accelerate their digital skills
or more experienced marketers who want to cement their knowledge and learn latest trends.
The content has a global focus and the skills you will learn can be applied to a wide range of marketing roles around the world.
