Digital Marketing Analytics and Measurement: Web Analytics Tactics
Gain practical tips and learn how to use and interpret Google Analytics reports to gain insights to feed into your planning with this online course from The Open University and Target Internet.
Who is the course for?
This course is ideal for those who are interested in using web and channel analytics to get more from their digital marketing activity.
It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.
What topics will you cover?
Analytics overview/snapshot reports
Real time reports
Audience reports
Acquisition reports
Behaviour reports
Conversion reports
Engagement reports
Monetisation reports
Retention reports
Advertising reports
What will you achieve?
By the end of the course, you‘ll be able to…
Identify the core differences between Universal Analytics and GA4
Explore the core report areas and where you should look for a particular report
Explore the technical factors behind web analytics so you can engage with developers effectively and understand analytics setup problems
Demonstrate how to plan analytics implementation and processes to maximise the impact of all digital marketing activity
