Digital Marketing Analytics & Measurement: Advanced Web Analytics
Explore the advanced features of Google Analytics and how to use them to draw out insights to improve your marketing activity, from the experts at The Open University and Target Internet.
Who is the course for?
This course is ideal for those who are interested in using web and channel analytics to get more from their digital marketing activity.
It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.
What topics will you cover?
Analytics insights
Analytics search
Segments and comparisons
Analytics admin and configuration
Changing report views
Setting up events
What will you achieve?
By the end of the course, you‘ll be able to…
Explore the more advanced reports and features within Google Analytics
Identify how to configure Google Analytics based on your own use case and objectives
Interpret how to customise reports and how they are visualised within the Google Analytics interface
Investigate how to interrogate data effectively to gain insight
