Digital Marketing Strategy: Build Your Online Presence
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Learn simple and effective methods to grow your business online
Would you like to boost your online presence using simple-yet-powerful online strategies? Alice Benham is a multi-hyphenate business coach who helps business owners grow their online presence using a value-driven strategy. In this course, she guides you through each step of crafting the ideal online strategy to level-up your business for exponential growth
Learn how to use online platforms in line with your business needs, see how to capture your audience’s attention with tailored content, and improve your strategy over time by learning about key metrics.
Meet Alice, learn about her passion for content and creativity, as well as the people who have influenced her professional career. Discover what she has prepared for you in this course before delving into the practical side of the content.
Start by defining the end-goal of your online marketing strategy. Move onto the basics of a digital strategy and learn how to create one for your business. Understand the role of each platform and explore how they can work together to grow your business.
Work on the three most important elements for your strategy: purpose, value, and frequency. Then apply them to your website. Explore popular social media platforms and determine the right ones for your business by understanding how to leverage the potential of each. Learn about long-form content, and analyze whether video, podcasts, or blog articles are relevant to your online strategy.
Next, it’s time to bring all the elements of your strategy together. Learn how to define your visuals and tone of voice to create a consistent online presence. Finally, see how to use metrics to develop and improve your strategy over time.
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