Digital Skills: Digital Marketing
Delve into different digital marketing strategies and learn how to choose the right technique to target your customers.
Who is the course for?
This course is designed for anyone interested in honing their digital marketing skills.
What will you achieve?
By the end of the course, you‘ll be able to…
Describe what digital marketing is
Explain why digital marketing is important for businesses
Describe the different types of digital marketing including
display advertisements, pay per click, search engine optimisation, and email marketing
Explain how the different digital marketing methods can deliver value to businesses
Identify the key features that should be included in a digital marketing strategy
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