Digital Transformation and E-Commerce – Online Business Course
Get introduced to digital transformation strategy in business and prepare for work in a digital or e-commerce business with Coventry University’s free course.
Who is the course for?
This course is designed for students and early business professionals who’d like to enhance their knowledge of digital business for work in digital and e-commerce businesses or within management consultancies.
Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
What topics will you cover?
Digital business: meaning, context and terminology
Drivers of digital technology adoption
History and scope of e-commerce
Different classifications of e-commerce
Global context of digital business
Contemporary issues that affect digital businesses
Digital vs traditional business
Introduction to social media
What will you achieve?
By the end of the course, you‘ll be able to…
Describe the digitalisation of enterprises, organisations and society
Explain the consequences of digitalisation of enterprises, organisations and society on the market environment
Apply central concepts and terminology within the field of electronic commerce correctly
Identify differences between digital business, e-business and e-commerce
