Diploma Course in Marketing Management
Enhance your Sales and Marketing skills with this comprehensive course. Perfect for management students, managers, and business owners/entrepreneurs. Learn about marketing mix, sales techniques, market analysis, business communication, and more. Boost your career in the corporate world or lead the Sales and Marketing department. Start today!
What you’ll learn
- Understand 6 Ps of Marketing Mix
- Apply various Sales and Service techniques
- Apply Market analysis techniques
- Improve business communication
- Apply systematic process for Creativity and Innovations
- Understand the common trends in Digital Marketing
- Improve Leadership Quotient for better productivity
- Improve your understanding of Business KPIs
Are you someone who wants to join management in the corporate world?
Are you someone who wants to lead the Sales and Marketing department?
Are you someone who wants to be an entrepreneur?
If the answer to any of these questions is a yes, then you’ve landed on the right place
Enhance your skills in Sales and Marketing
Sales and Marketing means the process of developing growth opportunities and relationships with other organizations, building long term partnerships. They have to create prospects, meet the client in person, build trust, and bring in technical people. It helps in developing a web of relationships, which helps in expanding the business.
Section 1: Sales and Service Excellence
Touchpoints
GUEST Model
Gain Attention
Understand Needs
Explain about the Product/Service
Suggest and Objection Handling
Thank you
Section 2: Business Acumen
Meaning and Importance
Common terminologies
Common KPIs
Business Model Canvas
Case-study
Section 3: Business Analysis Techniques
SWOT Analysis
PESTLE Analysis
Section 4: Design Thinking and Creativity for Innovation
Meaning and Importance
Empathise
Define the Problem Statement
Idea generation and Brainstorming
Protype and Test
Case-study
Section 5: Retail Industry
Meaning
Story of Retail
Common formats
Key players
6 Ps of Retail Marketing Mix
Section 6: Pricing
Pricing Methods
Price elasticity
Survey – willingness to pay
Section 7: Luxury Brand Management
Tips applied by Luxury Brands
Moreover, everyone should be excellent in the competency of Sales and Marketing.
Enhance your skills in Sales and Marketing and enjoy the course!
Who this course is for:
- Management students
- Managers
- Business Owners/Entrepreneurs
User Reviews
Be the first to review “Diploma Course in Marketing Management”
You must be logged in to post a review.
There are no reviews yet.