Diploma in Integrated Marketing Management

This free online course will teach you about the fundamentals of integrated marketing management (IMM) and its impact on the consumer market. It begins by introducing you to the history of marketing and different concepts in contemporary marketing. You will analyze consumer behavioural models, strategies and management in the context of different brands and advertising.

What You Will Learn In This Free Course

Introduction to Marketing

This module introduces you to the world of marketing. The module begins by teaching you about how marketing came about, the basic principles of marketing and the important roles that marketing has in the business.

Introduction to Case Analysis

This module teaches you about the importance of case analysis and case studies and how they can be used as a tool in marketing. The module also touches on the marketing environment and it’s relation to case analysis.

Strategic Marketing

This module begins by teaching you about the Consumer Behaviour Model which leads to an understanding of market strategy. Learning from consumer behaviour, market segmentation and how to strategize to reach the right consumers will be discussed.

Understanding the Marketing Environment

This module teaches you about the Market Environment and how the many parts of the marketing environment work together. You will learn about marketing mix elements as well as different sales functions and Business to Business markets. As this module goes in-depth about the marketing environment, you will also learn about different analytical models which affect marketing.

First Assesment; Module

Products and Pricing

This module teaches you about different product elements and pricing strategies. You will learn about how ranges in product lines and the product mix can influence consumer perspective and how this can influence the pricing of the products. You will also learn about different ways and considerations when pricing products.

Branding and Communication

This module talks about different elements of a business’s brand, what it means to have a strong brand and the different channels which communicate these elements. This module also touches on aspects of advertising and marketing channels.

Sales and Marketing

This module teaches you about sales and how sales functions play a part in marketing. You will also learn about aspects involved in marketing control. This module ends off by showing you the real-world application of the aspects that were covered.

Case Studies

This module looks at real-world situations and applies all that you have learnt in this course. You will look at three examples of companies and analyse the examples. This module is important for applying the skills which you have learnt into real examples.

Second Assesment; Module

Course assessment