Diploma in Marketing Essentials

In this free online course, you will learn how to satisfy customer needs through the marketing mix. The vital ingredients needed for effective marketing management will be highlighted and you will examine key elements such as global trade strategies, modern techniques for sales forecasting, market segmentation and customer acquisition. By completing this course, you will learn to become more productive as a marketing or sales manager.

What You Will Learn In This Free Course

Creating Customer Relationships and Value

In this module, you will learn how to build strong customer relationships and value through marketing. You will also learn how marketing benefits the different stakeholders of society, the elements of an organization’s foundation, the concept of social responsibility and the factors influencing marketing decisions will also be discussed.

Understanding Consumer Behaviour

This module introduces you to stages and variations in the consumer purchase decision process. You will be shown the key characteristics of organizational buying that makes it different from consumer buying. The stages in the organization buying process will also be presented.

Diploma in Marketing Essentials – First Course Assessment

This assessment enables you to review your learning, so you can determine your knowledge and understanding of Module 1-2 of the course, Diploma in Marketing Essentials.; Module

Marketing Research

In this module, you will examine the crucial factors for effective global business operations and procedures for crafting successful marketing programs. You will learn the vital features and processes for developing a marketing research plan. The product levels in the customer value-hierarchy, and commodity classification methods will be discussed.

Market Segmentation

Learn the strategies for aggregating prospective buyers into homogenous groups. Discover how to link needs to action, and the functions of market-product grids in market-consumer relationships. You will examine the methods for commodities classification. New product creation concepts, and the major reasons for production failure will be discussed.

Diploma in Marketing Essentials – Second Course Assessment

This assessment enables you to review your learning, so you can determine your knowledge and understanding of Module 4-5 of the course, Diploma in Marketing Essentials.; Module

Course assessment