Ecommerce Marketing Training Course: Learn How to Use Ecommerce to Attract, Convert, and Delight More Customers
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Learn how to create an ecommerce strategy and plan that’s grounded in the inbound marketing methodology so you can attract, engage, and delight more customers for your ecommerce website. Created and taught by Groove Commerce.
Course Curriculum
Introduction to Ecommerce Inbound Marketing
In this lesson, you’ll learn why your e-store needs an ecommerce inbound strategy. You’ll also learn how to set ecommerce goals that make the most sense for your business.
Getting Started With Your Ecommerce Inbound Marketing Plan
In this lesson, you’ll learn how to create an effective buyer persona for your e-store. Additionally, you’ll learn how to create an ecommerce inbound marketing plan that your audience will love.
Creating Your Ecommerce Inbound Marketing Strategy
In this lesson, you’ll learn how to attract people to your e-store, engage them on the path to purchase, and delight them to become repeat customers. You’ll finish the lesson with an overview of Groove Commerce’s HubSpot ecommerce integrations with BigCommerce, Shopify, and Magento.
The HubSpot-Built Integration for Shopify
In this lesson, you’ll learn about the benefits of installing the Shopify integration, review some use cases, and see what the integration looks like in HubSpot.
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