Facebook Ads Campaigns for an Online Store

Strategy, orientation, and measuring results. With these three pillars in mind, digital marketing can offer endless possibilities for all types of businesses and clients, regardless of their size. To master this art, there is no better teacher than digital consultant Guillermo Medina, who has worked as an advisor to major brands like Amazon, Facebook, Wallapop, Vistaprint, Mango, and more.

In this course, learn how to create a series of customized marketing campaigns for Facebook and Instagram. With the help of Guillermo, understand how Facebook Ads work and watch your business grow by using this powerful tool with real-time results.

Get started by getting to know your teacher, Guillermo Medina. Learn about his professional career as a consultant, how he began specializing in digital marketing, some of his influences, and go through what is covered in this course.

In the second unit, begin configuring key elements of Facebook Ads to start creating campaigns that generate impact. Discover what Facebook Pixel is, what it is used for, and how to install it. Learn to define custom audiences and create a product catalog on Facebook and Instagram.

Next, start creating custom campaigns. Guillermo explains how auctions and ad delivery work on Facebook. Learn about conversion-oriented campaigns and how to get the best results when creating an ad set. To complete this unit, see some examples of successful ads and learn about why they were successful.

Guillermo teaches you the best ways to measure results and how to optimize your campaigns. See how to create A/B tests and Conversion Lift tests on Facebook. Then, learn the most important metrics to track, understand how to work with reports, and discover how to interpret the results of your campaigns.