Facebook Ads for Beginners Free

This free online course, Facebook Ads for beginners, covers everything you need to know in order to get started with Facebook Ad campaigns the right way. This online course cuts through all the fog and gives you a clear guide to exactly what you need to do in order to get your first Facebook Ad campaign up and running. You’ll learn how to find your ideal audience on Facebook, avoid the common mistakes made by new advertisers, and more.

What You Will Learn In This Free Course

Course Introduction

In this module you will find out what to expect from the course and learn about how the course is structured.; Module

Important Information about Facebook Advertising

This module teaches you the important basics of Facebook advertising. Including the rules surrounding Facebook pages. You will also see an example of a good ad versus a not-so-good ad!; Module

Getting Ready to Run Facebook Ad Campaigns

In this module you will get everything ready to start running ads. Here’s what you will be doing: Installing the Facebook Pixel Setting up a Facebook page for business Running a Facebook ‘Likes’ campaign to get credibility for your new page

Custom Conversions

In this module you will learn how to set up a ‘custom conversion’ for your ad. Custom conversions allow you to see how your ad is performing; Module

Landing Page Compliance

This module teaches you how to make sure your landing page is compliant with Facebook’s advertising policies. The landing page is the page that you want people to go to when they click on your Facebook ad.

Types of Facebook Ads

There are multiple different types of Facebook ad. In this module you will learn about each type of ad.; Module

Defining Your Audience

Facebook has a great free tool available to advertisers called ‘Audience Insights’. In this module you will learn how to use Audience Insights to find your audience on Facebook. These are the people you will be advertising to.

Set up the Campaign and Launch the Ad

In this module you will be setting up the Facebook ads campaign and launching the ad. You will learn how to navigate the ‘Ads Manager’ platform, how to add a ‘saved audience’ to the campaign, how to set a budget, how to add the image, write the ad text, and everything else!

Course assessment