Free Online Course on Problem Recognition, Information Search
Learn about the shopper, buyer and consumer benefits, total product concept, the Engel, Kollat and Blackwell model, as well as the types of information search.
The free online consumer problem recognition and information search course will teach you about the shopper, buyer and consumer benefits as well as the total product concept, studying the consumer behaviour and the Engel, Kollat and Blackwell model in consumer decision making. You will also learn about the types of information search, actual states versus desired states, opportunity recognition as well as marketplace information searches.
What You Will Learn In This Free Course
Overview of Foundation of Consumer Behaviour
In this module, you will be introduced to the benefits of the shopper, buyer and consumer and also the total product concept. You will also be introduced to the process a consumer uses to make decisions as well as the Engel, Kollat and Blackwell (EKB) model and studying consumer behaviour.
Need and Information Search
In this module, you will be introduced to problem recognition and information search as well as actual state verses desired state and opportunity recognition. You will also be introduced to the types of information search as well as marketplace information sources.
Course assessment
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