Freelance: Keys and Tools to Find Success as Your Own Boss
Learn to manage your personal brand and build your own career
Ever wanted to discover the secrets to managing your own personal brand? Martina Flor, freelance lettering artist and designer, guides you through the ins and outs of self-employment, providing specific tools and useful advice for starting your own studio.
In Martina’s previous course The Golden Secrets of Lettering, she unravels the complexities of the world of lettering illustration. Now, she teaches you how to become your own boss and successfully launch your studio.
Meet your teacher Martina Flor and gain valuable insights into the world of freelance work as she discusses the process of setting up her own lettering and typography studio in Berlin.
Explore the advantages of being your own boss and learn how to balance your creative activity with the processes related to managing a freelance profession. Is there a “best time” to embark on the path toward self-employment? Martina helps you draw a map of the possible jobs and projects that best suit your situation and abilities.
Next, learn the most effective way to present yourself through your biography, how to build a strong portfolio, and leverage the most convenient ways to present your work—resources that serve as a showcase for future assignments.
Discover the best way to find clients and draw from different strategies and personal advice to create concrete opportunities for reaching them. Then, find out how to develop and manage your social media audience.
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