Getting Started with Semrush: Platform Overview Course
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Get to know Semrush’s suite of tools and become more familiar with their capabilities. This course covers six major areas including SEO, Content Marketing, Market Research, Advertising, Social Media & Online Reputation Management, and our App Center.
Who is this сourse for?
This course provides a high-level overview of Semrush’s suite of digital marketing tools and is perfect for anyone looking to gain a better understanding of what the platform has to offer.
What you’ll learn
Throughout this course, you will become familiar with Semrush and its capabilities. We will walk you through our suite of tools within six major areas including SEO, Content Marketing, Market Research, Advertising, Social Media & Online Reputation Management, and our App Center.
Intro
In this lesson, you’ll find out about our new course about the Semrush platform. Get to know Semrush’s suite of digital marketing tools that is perfect for anyone looking to gain a better understanding of what the platform has to offer.
SEO
In this lesson, you’ll learn how organic search works and what it takes to improve your traffic and visibility online. You’ll also learn about some great tools for maintaining your site health, making sure you’re compliant with SEO best practices, and how to rank higher for your target keywords. Lastly, you’ll uncover important details about building backlinks, one of the most significant ranking factors that’s intrinsic to any SEO strategy.
Content Marketing
This lesson covers the tools and strategies needed to create and launch a data-informed content marketing campaign from beginning to end. You’ll gain insight into creativity and analytics at each step, providing guidelines for ideating, creating, optimizing, and scaling a successful campaign.
SMM
In this lesson, you’ll uncover the fundamentals of managing social media, which includes publishing, competitor tracking, monitoring, as well as community management.
App Center
Get to know the Semrush App Center, featuring diverse marketing apps to grow your business. You’ll learn how to navigate the apps and find powerful tools to supplement your marketing efforts for various niches, platforms, and specific marketing objectives.
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