Global Marketing Entry Strategies – Marketing Course
Investigate the various methods of market entry strategies in global marketing, and explore the issues around internationalisation with Coventry University.
Who is the course for?
This course is for anyone interested in global marketing and the process of market selection. You may be interested in pursuing a career as a global marketer or already be in the role and looking to increase your knowledge.
If you want to develop your knowledge further, you may want to take these courses, from the same provider, that share the same overall learning outcomes:
International Marketing: Definition and Strategy
International Marketing: Cultural Factors
International Marketing: Product Adaptation vs Standardisation
International Marketing: Challenges and Opportunities
What will you achieve?
By the end of the course, you‘ll be able to…
Explain the process of market selection
Explain the process of market entry
Explore market selection and market entry using relevant examples
Apply the Go Global business cycle to a context of your choice
