Google Analytics: Introduction to Data Analysis
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Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions
Ready to start using Google Analytics, the most popular data analysis service on the web? In this online course, discover the secrets to this industry-leading tool alongside Ricardo Tayar, CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services.
See how to leverage the objective data provided by Google Analytics to better understand your users, tracking their visits, activity on your website or app, and even where they’re navigating from. Learn to set your objectives and read key reports, as well as interpret and measure your metrics to enhance your digital solutions and designs.
Ricardo Tayar starts the course by introducing himself and telling you about his professional career. He also describes the wonders data have done for him and how they can help you achieve the same.
Continue with an overview of what data analytics is and find out why it’s so crucial for modern companies. See how Google Analytics works and has evolved over time, exploring the differences between version 4 and its predecessor, Universal.
Next, look at the insights that GA reports offer, what they reveal about your users, and how to leverage that information to strengthen your digital solutions. Put your data to work to set achievable objectives and learn how to measure your performance, as well as create reports and interpret key metrics.
Finally, Ricardo shows you how to make data-driven decisions and take action. You now have the tools and knowledge to optimize your website or app based on a thorough understanding of your users.
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