Graphic Design Course: Learn the Fundamentals of Graphic Design
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Discover the fundamentals of graphic design with the HubSpot Academy and Digital Marketing Institute’s Graphic Design course. Learn key concepts like color theory, while exploring how imagery, typography, and composition can help create a unified vision of your business. Start designing impactful graphics for marketing channels with easy-to-follow tips and tutorials. Apply your newfound knowledge to create professional graphics for your business without a big budget or a graphic design degree.
Course Curriculum
Graphic Design Principles and Best Practices
In this lesson, created by Digital Marketing Institute in partnership with HubSpot Academy, you’ll learn about the fundamentals of graphic design: color theory, imagery, typography, and composition. You’ll walk through each of these fundamental elements and their best practices, including tips on incorporating them into developing simple visuals for your business. You’ll be able to apply the knowledge you learn in this lesson to graphic design projects, big and small. We include links and references to free resources to help you design graphics without a massive budget or a degree in graphic design.
Design Foundations: Building brand guidelines and consistency
The beauty of having brand design guidelines is that they help you present a unified vision of your business. In this lesson, created by Digital Marketing Institute in partnership with HubSpot Academy, you’ll learn how to create and use a brand style guide to create your designs within the larger context of your business. You’ll also learn how to think about and create goals for your design based on where you’ll publish it, whether it’s on your blog, on social media, or elsewhere.
Designing and Building Graphics
In this lesson, created by Digital Marketing Institute in partnership with HubSpot Academy, you’ll learn simple tips for designing graphics for social media, blogs, newsletters, your website, and more. You’ll also learn how to repurpose existing images, such as stock images or graphic templates, to use in your design work. Walk step-by-step through the process of creating a simple design using your favorite graphic design tool, such as the free online tool Pixlr. You can follow along to set up an image of your own in your design tool, modify the text, colors, and calls-to-actions, add a logo, and export it so it’s ready to use in your marketing.
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